Care Bears
Your emotional support social channel. We “Spread Care, Everywhere” across the internet with heartwarming, emotion-led content embracing the heart of Care Bears. To reach a newer, younger TikTok audience, we shot bespoke content placing the Bears into relatable creator niches and trends.
Role: ACD · Client: Cloudco · Agency: Ralph
Care Crew
We endeared our characters to broad social audiences in a campaign styling each plush or mascot as a “creator” within popular TikTok and Instagram niches.
We shot 2 bespoke pieces per bear on location and in studio. Ideas inspired by creator behavior, social niches, and trending content, all while staying authentic to each bear’s personality and character archetype.
Team: Lauren Englander, Caroline Morrow
Production: Christy Marion
Video & Shoot: Logan Feser
Reactive & Evergreen
Bespoke, short-term creative campaigns like Care Crew supplemented a weekly writers room process generating quick-turn reactive and evergreen content. Paid supported our organic efforts with native ads tailored for growth. 330K new followers across Instagram, TikTok, YouTube, and Facebook in 6th months.
Team: Lauren Englander, Caroline Morrow, Marli Dorn
Production: Lia Seraydarian, Christy Marion, Juju Ling
Art Direction: Mattie Derrico, Carth Meyer, Klaus Mann