WoWCore
A celebration of self expression that puts the iconic aesthetic of World of Warcraft into the hands of the internet. To reach a new, wider audience timed with Midnight’s Housing release, we developed “WoWCore” — a creator campaign positioning the brand as a broadly relatable lifestyle subculture across a range of verticals, from home to fashion and beyond.
Role: ACD · Client: Blizzard
We partnered with 40 creators across the home, fashion, food, cosplay, fantasy, and cozy gaming spaces. All content was crafted in development with each creator, ensuring the work matched their organic tone of voice and audience. 170+ posts across Instagram, TikTok, Pinterest, and YouTube with 114M+ total reach.
Agency: Ralph · Production: Lia Seraydarian