Severance
Our challenge for Season 2? Take Severance from cult hit to mega-hit. In partnership with the team at Apple TV, we developed and executed a 360 campaign with tentpole stunts, immersive in-world content, and clever partnerships — drawing in new fans across social while rewarding our zealous Innies.
Webby Award Winner
Role: Creative Lead · Agency: Ralph
Client: Apple TV
L.U.M.P: The Lumon Management Program
As if plucked from Lumon’s archives and reformatted for public use, this in-world series starring Tramell Tillman and Sarah Bock engaged fans with original lore and hooked new audiences with relatable workplace themes. Generated 4M+ views across TikTok, YouTube, Instagram, LinkedIn, Facebook, and X — where Ben Stiller also supported.
I scripted each installment in partnership with Apple TV and Dan Erickson, and creative directed the series overall pre through post-production.
“Integrating New Team Members”
Role: Creative Lead + Co-Writer
Motion/Edit: Logan Feser, Brian Saude, Ani Saryan, Kohl Jordan
Production: Juju Ling · ACD: Nick Delisi
“Boosting Team Morale”
Role: Creative Lead + Co-Writer
Motion/Edit: Logan Feser, Brian Saude, Ani Saryan, Kohl Jordan
Production: Juju Ling · ACD: Nick Delisi
“Enforcing Workplace Wellness”
Role: Creative Lead + Co-Writer
Motion/Edit: Logan Feser, Brian Saude, Ani Saryan, Kohl Jordan
Production: Juju Ling · ACD: Nick Delisi
Stunts & Partnerships
To build mass awareness and drive tune in for Season 2, we executed custom digital stunts such as a key art balloon generator and partnered with the likes of Sunday Scaries, creators, and ODESZA.
Role: Creative Lead · ACD: Nick Delisi
Team: Olivia Price, Jessica Cristofaro, Caroline Morrow
Production: Juju Ling, Lia Seraydarian
Shoot & Talent
Beyond LUMP, our team concepted and developed in-world and out-of-character talent pieces across social, radio, and in-app, further rewarding our fandom and attracting new viewers.
Role: Creative Lead · ACD: Nick Delisi
Team: Olivia Price, Jessica Cristofaro, Caroline Morrow
Production: Juju Ling, Lia Seraydarian
World Building Content
From cryptic teasers to The You You Are promotional material, our campaign world-built with easter eggs and fan-first content. Additionally, our totally in-world LinkedIn account engaged likeminded burnt out employees with immersive Lumon-branded content specific for the channel.
Role: Creative Lead · ACD: Nick Delisi
Team: Olivia Price, Jessica Cristofaro, Caroline Morrow
Production: Juju Ling, Lia Seraydarian