Music To Refine To
Designed for 8 hours of focus — perfect for your Innie’s workday. As a tentpole stunt within our 360 Severance campaign, we partnered with ODESZA to remix the series’ iconic score, and developed an 8-hour livestream workday companion. The activation drove conversation around the Season 2 finale, and received media celebration, award recognition, and over 3 million views to date.
Role: Creative Lead
Client: Apple · Agency: Ralph
As the project’s Creative Lead in partnership with the team at Apple TV, I developed the creative direction, storyboarded the stream’s flow, and guided creative post-production in close partnership with the editor. Looping, slowly-degrading footage curated Lumon’s eerie tone — and for the most eagle-eyed fans, spliced in easter eggs teasing events to come.
Media Coverage
Billboard · IndieWire · AP News · Yahoo · IMDB · Uproxx · NME · EDM.com
Additionally, Apple TV and ODESZA supported the activation with ancillary promotional content drawing further hype around the stunt, including a reveal of a limited edition physical record.
Editor: Sean Mason
Production: Juju Ling, Lia Seraydarian
Team: Nick Delisi, Olivia Price, Jessica Cristofaro, Caroline Morrow