Apple TV
Led, supported, and oversaw 360/social strategies and creative development across numerous Apple TV titles and films, including: Severance, Dickinson, For All Mankind, Lessons in Chemistry, The Instigators, The Buccaneers, Palm Royale, The Studio, Sharper, and Home After Dark.
Agency: Ralph
For All Mankind
We engaged our science-core fandom during S2 and S3 with weekly and bespoke series like Astronauts Live, IG Lives between talent and real astronauts, ASCAN Training, an interactive IG Story challenge, and Beyond Mankind, a BTS deep dive with consultant Garrett Reisman. ACD across content for S5, including partnerships and Reddit stunts.
Role: ACD / Creative Lead / Senior Strategist
Team: Lauren Englander, Brittan Barmaper
The Instigators
Considered one of the most integrated ATV campaigns, we drove “Mass” appeal with chaotic talent FaceTimes, real Boston locals, and strategic creator and brand partnerships such as DuoLingo, Letterboxd, and (of course), Dunkin.
Role: Creative Lead
Creative Lead: Anna-Lucy Terry · ACD: Nick Delisi
Lessons in Chemistry
We inspired a new generation of home chefs with an integrated campaign that sent creators custom recipe boxes and a challenge: make Elizabeth Zott’s iconic lasagna with your own twist. Accompanied with a TikTok Branded Creator Mission, the campaign garnered 12.2+ million views to our #MyPerfectLasagna hashtag.
Role: Creative Lead
Team: Olivia Price
Palm Royale
Drove excitement for the premiere of Palm Royale with an appropriate level of glitz and glam. Developed creative direction and assisted pre-production for a glossy shoot starring talent.
Role: Creative Lead
ACD: Nick Delisi
Director/CD: Gina Gizella